Ariat

Ariat is a leading American performance footwear and apparel brand founded in 1993 by Beth Cross and Pam Parker in Union City, California. Named after the legendary racehorse Secretariat, the brand was created with the mission of applying advanced athletic shoe technology to equestrian and western footwear. Ariat revolutionized the riding boot industry by introducing the first athletic-inspired equestrian boot with ATS (Advanced Torque Stability) technology, providing riders with unprecedente...

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