Blue Nile

Blue Nile is an American online jewelry retailer founded in 1999 by Mark Vadon. The company was acquired by Signet Jewelers, the parent company of Kay Jewelers and Zales, in 2022. Blue Nile pioneered the online diamond and engagement ring market and remains one of the largest online retailers of certified diamonds and fine jewelry. The platform specializes in engagement rings, loose diamonds, wedding bands, and fine jewelry. Blue Nile offers a Build Your Own Ring tool that allows customers t...

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