Bogner

Bogner is a German luxury fashion and sportswear house founded in 1932 by Willy Bogner Sr. in Munich. The company initially established itself as a manufacturer of high-quality knitwear before pivoting to luxury ski apparel in the 1950s under the direction of Willy Bogner Jr., who was himself a competitive skier and filmmaker. Bogner became synonymous with alpine luxury after introducing the stretch ski pant in 1948, a design that fundamentally changed how skiwear was constructed and worn. Th...

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