Byredo

Byredo is a Swedish luxury fragrance and lifestyle brand founded in 2006 by Ben Gorham in Stockholm. Gorham, of Swedish and Indian heritage, originally studied fine art and basketball before turning to perfumery, creating fragrances that translate personal memories and abstract concepts into scent. Byredo is majority-owned by Puig, the Spanish beauty and fashion conglomerate, which acquired a majority stake in 2022. The brand's fragrance portfolio includes eau de parfums, eau de toilettes, h...

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