Care/of

Care/of is a personalized vitamin and supplement brand founded in 2016 by Craig Elbert and Akash Shah, acquired by Bayer in 2020. The brand differentiates itself through a detailed online quiz that evaluates each customer's health goals, dietary habits, and lifestyle to recommend a customized daily vitamin pack. Each recommended supplement is backed by scientific research, with the brand providing a transparency card that explains the evidence behind every recommendation. The Care/of website...

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