DiscussierClif Bar
Clif Bar is a leading American energy bar and nutrition brand founded in 1992 by Gary Erickson in Berkeley, California. The brand was inspired during a 175-mile bicycle ride when Erickson, unable to stomach another commercially available energy bar, decided to create a better-tasting, more nutritious option. Named after his father, Clifford Erickson, the brand launched with the original Clif Bar, an organic energy bar made with wholesome ingredients like rolled oats, organic soy protein, and ...