De Beers

De Beers Jewellers is the luxury jewelry retail arm of the De Beers Group, the world's leading diamond company. De Beers was originally founded in 1888 by Cecil Rhodes in Kimberley, South Africa. The De Beers Jewellers retail brand was established in 2001 as a joint venture between De Beers and LVMH, though De Beers Group is majority owned by Anglo American plc. The jewellery brand operates its creative headquarters in London. De Beers holds a unique position in the jewelry industry as the o...

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