DiGiorno

DiGiorno is a leading American frozen pizza brand famous for its signature rising crust that delivers a fresh-baked taste and texture from the home oven. Launched in 1991 by Kraft Foods, DiGiorno disrupted the frozen pizza market by introducing a self-rising crust technology that set a new standard for frozen pizza quality. The brand's memorable tagline 'It's not delivery, it's DiGiorno' became one of the most recognizable advertising slogans in the food industry, directly challenging the qua...

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