Fenty Beauty

Fenty Beauty was launched in September 2017 by Rihanna in partnership with LVMH's Kendo Brands, and immediately disrupted the beauty industry by debuting with 40 shades of foundation, a range that has since expanded to 50. The brand's emphasis on inclusive shade ranges across all complexion products set a new industry standard and sparked the so-called 'Fenty Effect,' pushing competitors to expand their own offerings. Fenty Beauty is now available in over 150 countries and is one of the top-p...

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