FOREO

FOREO is a Swedish beauty technology company founded in 2013 by Filip Sedic, a serial inventor and entrepreneur based in Stockholm. The brand launched with the LUNA facial cleansing device, which introduced medical-grade silicone brush technology as an alternative to traditional nylon bristle cleansing tools. Since its founding, FOREO has expanded into a comprehensive beauty tech ecosystem encompassing facial cleansing, anti-aging treatments, LED light therapy, oral care, and smart skincare a...

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