Glossier

Glossier is a direct-to-consumer beauty brand founded in 2014 by Emily Weiss, growing out of her popular beauty blog Into The Gloss. The brand built its identity around a "skin first, makeup second" philosophy, creating products designed to enhance natural beauty rather than mask it. Glossier's minimalist aesthetic and community-driven approach to product development have made it one of the most influential beauty brands of the 2010s and 2020s. The brand's product range includes skincare ess...

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