Haagen-Dazs

Haagen-Dazs is a premium ice cream brand founded in 1960 by Reuben and Rose Mattus in the Bronx, New York. Despite its Scandinavian-sounding name, which was invented by the Mattus family to convey an aura of old-world craftsmanship and European tradition, the brand is entirely American in origin. Haagen-Dazs revolutionized the ice cream industry by using only the highest quality ingredients, including fresh cream, skim milk, egg yolks, cane sugar, and natural flavorings, without any artificia...

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