HUF

HUF is a San Francisco-based streetwear and skateboarding brand founded in 2002 by the late professional skateboarder Keith Hufnagel. The brand started as a boutique on Haight Street before growing into a global streetwear label known for its cannabis leaf logo, skate-influenced designs, and collaborations with brands like Nike SB and artists like Haroshi. HUF offers skate shoes, apparel, and accessories that bridge skate culture and street fashion.

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