Initio Parfums Prives

Initio Parfums Prives is a French luxury fragrance house founded in 2015 with the concept of creating perfumes that tap into primal human instincts and emotional responses. The brand's name, derived from the Latin word for initiation, reflects its philosophy that fragrance has the power to transform the wearer's presence and influence subconscious perception. The house is part of the SPI Group, the Luxembourg-based luxury spirits and lifestyle conglomerate known for its ownership of Stolichna...

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