KIND Snacks

KIND Snacks is a health-focused snack brand founded in 2004 by Daniel Lubetzky in New York City. Lubetzky, a Mexican-American entrepreneur and social impact advocate, created KIND with the mission of proving that business could be both profitable and socially impactful. The brand's first product was the KIND Fruit & Nut bar, a transparent-wrapped snack bar made with whole, recognizable ingredients that consumers could see through the packaging. This transparency became a defining brand charac...

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