Maybelline

Maybelline is one of the world's most recognized and accessible cosmetics brands, founded in 1915 by Thomas Lyle Williams in Chicago, Illinois. The brand's origin story is rooted in innovation: Williams created the first modern mascara after watching his sister Mabel use a mixture of Vaseline and coal dust to darken her lashes, inspiring both the product and the brand name (a combination of Mabel and Vaseline). Over the following century, Maybelline became synonymous with affordable, trend-dr...

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