DiscussierNYX Professional Makeup
NYX Professional Makeup is a cosmetics brand founded in 1999 in Los Angeles by Toni Ko, named after Nyx, the Greek goddess of the night. Acquired by L'Oreal in 2014, the brand has become one of the most popular affordable makeup brands globally, known for delivering professional-quality, cruelty-free cosmetics at drugstore prices. NYX has been a pioneer in digital-first beauty marketing, building its following through social media and influencer partnerships before many prestige brands adopte...