Olaplex

Olaplex is a haircare brand founded in 2014 that pioneered a patented bond-building technology designed to repair broken disulfide bonds in hair caused by chemical treatments, heat styling, and environmental damage. The brand's breakthrough bis-aminopropyl diglycol dimaleate molecule, found in its products, works at a molecular level to reconnect these bonds and restore hair's strength, structure, and integrity. The brand launched initially as a professional salon product and quickly became ...

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