Pantene

Pantene is a global haircare brand originally developed in 1945 by Hoffmann-La Roche, a Swiss pharmaceutical company, and named after panthenol (pro-vitamin B5), the key ingredient in its original formula. The brand was introduced as a premium European haircare line before being acquired by Procter & Gamble in 1985, which transformed it into one of the world's best-selling mass-market haircare brands. Pantene's reformulation in the early 1990s, particularly the introduction of its Pro-V (Pro-...

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