Puma

Puma SE is a German multinational corporation founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. The company has a remarkable origin story: Rudolf and his brother Adolf (Adi) Dassler originally ran a shoe company together, Gebruder Dassler Schuhfabrik, before a bitter family feud led them to split in 1948, with Adi founding Adidas and Rudolf founding Puma. This sibling rivalry became one of the most famous business feuds in history and shaped the global sportswear industry. Puma de...

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