Red Bull

Red Bull is the world's best-selling energy drink brand, founded in 1987 by Austrian entrepreneur Dietrich Mateschitz in partnership with Thai businessman Chaleo Yoovidhya. Mateschitz discovered the concept of energy drinks during a business trip to Thailand, where he encountered Yoovidhya's Krating Daeng tonic drink. He adapted the formula for Western markets and created Red Bull, essentially inventing the modern energy drink category. The brand's iconic 8.4 oz blue-and-silver slim can and '...

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