DiscussierRockstar Energy
Rockstar Energy is a major energy drink brand founded in 2001 by Russell Weiner in Las Vegas, Nevada. The brand was one of the early competitors to Red Bull in the rapidly growing energy drink market and quickly established itself as a leading player through its larger 16 oz can format, competitive pricing, and rock-and-roll inspired branding. Rockstar Energy was acquired by PepsiCo in March 2020 for $3.85 billion, giving PepsiCo a significant presence in the energy drink category to compleme...