Serta

Serta is an American mattress manufacturer originally founded in 1931 when a group of 13 independent mattress manufacturers joined together under a common brand in Illinois. The cooperative model allowed individual licensees to produce Serta-branded mattresses while maintaining local ownership, a structure that helped the brand achieve national distribution rapidly. Serta is now part of Serta Simmons Bedding, LLC, which also owns the Simmons (Beautyrest) brand, making it one of the two larges...

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