Skims
Skims is an American shapewear, underwear, and loungewear brand founded in 2019 by Kim Kardashian. Originally launched under the name Kimono, the brand was renamed to Skims after public backlash over cultural appropriation concerns regarding the use of a Japanese cultural term. Skims debuted with a shapewear collection designed to work with every skin tone and body type, offering an unprecedented range of nine nude shades and sizes from XXS to 5X. The brand rapidly expanded into underwear, br...