Supreme
Supreme is an American skateboarding lifestyle brand founded in April 1994 by James Jebbia in the SoHo neighborhood of Manhattan, New York City. The brand started as a single skate shop on Lafayette Street catering to the downtown skate community and has since grown into one of the most influential and coveted streetwear brands in the world. Supreme's business model is built on scarcity and exclusivity: the brand releases limited quantities of new products every Thursday during its seasonal d...