DiscussierThe Ordinary
The Ordinary is a skincare brand founded in 2016 as part of the DECIEM family of brands, known for offering clinical formulations at affordable price points. The brand disrupted the beauty industry by providing high-concentration, science-backed active ingredients like retinol, hyaluronic acid, niacinamide, and vitamin C in straightforward, no-frills packaging at a fraction of the cost of comparable products. The brand's direct-to-consumer website offers its full product range, which include...